Pawan kalyan New Movie Atharintiki Daredi(Working Title) Pre-release Business set the New Record, area wise distribution rights
Nizam – Rs 12 crore; Ceded – Rs 9 crore; Vizag – Rs 6 crore; Guntur – Rs 4 crore; Krishna – Rs 3.75 crore; East Godavari – Rs 3.6 crore; West Godavari – Rs 3 crore; Nellore – Rs 2.23 crore.
Overseas: Rs 7.5 crore
Satellite rights: Rs 9 crore
Total: Rs 60.08 crore (excluding Audio Rights, theatrical rights of Tamilnadu, Karnataka and Rest Of India).
If added the remaining territories, the total Pre-release Business of Atharintiki Daredi will be anywhere between Rs 66-69 crore.